What does a

copywriter do?

It can have a broad meaning, but simply, a copywriter produces engaging, clear text that should prompt a specific action by the reader. This can range from print copy for marketing purposes to writing landing pages for websites and creating articles or blog content for a site.

Here is what I specialize in to help your business grow:

Website copy

If you’re creating a website or adding to an existing one, we’ll work toward your goals to create copy that will help people find your site and capture their attention once there.

Blog content

A website that’s constantly being updated is one that will rank higher in search engines like Google and Bing. In addition, informative, engaging content will bring more traffic to your site.

Ghost-written articles

If you’re looking to be a thought-leader or a respected voice in your field but just haven’t had time to get your thoughts down onto paper (or the screen), let’s talk. I spent years writing in other people’s voices in the television business, so we can create content that can go on your website or social media channels like LinkedIn.

Copy editing and proofreading

In addition to compelling content, nothing speaks to the credibility of your product like well-written and technically correct copy. Whether your site needs a once-over or you have a publication that needs a regular copy editor, I—as a self-certified eagle eye—can help edit and proofread your or your writers’ work. I’m familiar in both AP (Associated Press) style and Chicago style.

Digital marketing services

Maintaining a regular presence on social media is just half the battle. Creating original, engaging content, knowing when to post it, and strategic targeting of your audience through organic and paid campaigns are just some of the initiatives we can talk about to help you leverage the full power of social media to work for you. I can consult, create monthly content for social media, and help you create email marketing campaigns to grow your customer base and build loyalty.

Every project is different, so don’t hesitate to contact me. Let’s chat, and once I get a better sense of what you are looking for, I can provide a custom quote.

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